I help brands find their voice — and their visibility — at the intersection of communication, marketing, and AI. Currently a Brand Marketing Intern at Baggallini (RG Barry Brands), researching how brands show up in an AI-driven search landscape.
Storyteller. Natural-born leader. Singer. I'm a Miami native with Uruguayan roots, currently an Honors Communication and Philosophy student with a minor in Marketing at Boston College — pursuing a career in communication, marketing, and branding.
I'm drawn to the moments where creativity meets strategy: building campaigns, telling stories, and now, helping brands navigate visibility in an AI-first world. Skilled in public speaking, content creation, digital marketing, critical thinking, and design.
A running list of where I've grown, built, and learned — from PR agencies to Fortune-adjacent brand teams to my own guitar studio.
I joined Baggallini, a lifestyle handbag and travel brand under RG Barry Brands, as a Brand Marketing Intern. Alongside AI visibility research, I support the broader brand team across campaigns, photoshoots, paid social copy, and product launches — working closely with marketing and creative to bring new product stories to life.
My core project, Building Baggallini's AI Search Advantage, focused on how the brand shows up in an AI-driven search landscape — researching visibility and discoverability across AI search and chat platforms, benchmarking against competitors, and translating findings into content recommendations for the product and marketing teams.
Using tools like AthenaHQ alongside traditional competitive research, I worked through the full arc from baseline to growth — identity, opportunity, translation, hypothesis, and strategy — to help the brand move from known to recommended.
A mix of brand strategy, PR, content, and design work from internships, coursework, and self-directed projects.
Co-branded campaign with pop-ups, storytelling, and gifting to celebrate beauty, wellness, and community — developed during my PR internship at The Door, DISRPT.
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Group project identifying a growth opportunity for a Fortune 500 company's Instagram presence, from audience insight to creative recommendation.
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Built media coverage reports for PR clients, compiling press placements and media hits into client-ready CoverageBooks (e.g. BLK & Bold, June 2025).
Co-produced and hosted an interview podcast episode as part of a Boston College media project, spotlighting student stories and achievements.
Researched and designed a zine exploring college students' relationship with body image and social media, written and produced for a BC writing class.
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An essay written for the Globe and the Media Writing Intensive, exploring persistence and presence in modern storytelling.
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Used Adobe Creative Suite and Canva to revamp Opulence Entertainment's professional LinkedIn presence and visual branding.
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Helped redesign site features and manage the Center's LinkedIn presence, supporting a growing member and industry audience.
Visit Website ↗The parts of my story that don't fit neatly into a job title, but shape how I think about storytelling and connection.
I write and perform music under the project AGNES, blending faith, culture, and storytelling into original songs in English and Spanish.
Selected to perform at Medjugorje's International Youth Festival.
Community service has shaped me as much as any internship. In 2017, I joined the choir at my parish, St. Agnes Church in Key Biscayne — it started with eight girls, and I helped grow it to a choir that now fills the church to capacity every week.
Latin American Business Club — Associate of Outreach, building partnerships and coordinating events that promote professional opportunities.
Best Buddies — Peer Buddy, fostering friendships and promoting social inclusion for individuals with intellectual disabilities.
I also share day-to-day content and lifestyle moments on TikTok, building a personal brand rooted in authenticity.
A running notebook of thoughts on brand storytelling, marketing, AI, and music — updated every month. New page, every month.
Start writing here — a story from the month, a lesson from the internship, a thought on brand and AI. This is your space.
Reserved for next month's musings — swap this placeholder for whatever's on your mind.
Keep going — a new page every month, in your own voice.
Open to brand marketing, PR, and communications opportunities — and always happy to talk music, AI, or where the two meet marketing.